The New Face Of Issue and Candidate Campaigning

I originally sent this last night then again this morning - but it seems to have disappeared into the ether world - so ignore if it shows up three times- but maybe the third time is the charm. Go yahoo - try spending some money on your group email servers -dumkopfs!

Dear Everyone;

This article makes valid points about the impact of the Hillary 1984 video. Last week, Obama's views were up a substantial 1,800 per cent and Clinton's up 64 per cent.

TV - radio - newspaper - brochure mailings etc etc etc for campaigning are no longer the do all be all - especially with their multi-million dollar cost factors. A candidate with a video camera and a good video editing software can get themselves before potential voters by simply pointing them to the posted YouTube video or Google video or whatever. With regular updatings as well.

This also applies equally as well to initiatives and issues campaigns. Use the video - it's cheap - it's free - it gets attention.

We as Libertarians should be taking full advantage of the opportunities for all of this "free advertising" for our Libertarian viewpoints and our Libertarian candidates - at all levels.

A word to the wise.....

Now get out there and start Libertarian videoing.... :slight_smile:

Ron Getty
SF Libertarian

http://politics.guardian.co.uk/print/0,,329757155-110779,00.html

http://tinyurl.com/34mhou

YouTube: the hustings of the 21st century?
A 'viral' video satirising Hillary Clinton points to the future of campaigning, writes Edward Helmore
Edward Helmore
Sunday March 25, 2007

Observer
Last week, US political attention abruptly shifted to a 74-second video of political satire posted on YouTube. Anonymously posted, expertly crafted, of questionable copyright (called 'Hillary 1984' and referring to an advertisement for Apple Computer directed by Ridley Scott), it has raised questions about the power of the internet in the political process - and the opportunities for subterfuge this presents.
Hillary Clinton had special reason to be displeased. The video characterised the candidate for the Democratic nomination for US president as a politically correct, totalitarian Big Sister, and her supporters as compliant automatons. But political analysts say the importance of 'Hillary 1984' lies in ease of attack in the computer age. And this episode has also highlighted how the author of a viral political video can damage his unwitting sponsor, in this case fellow candidate Barack Obama.
'Hillary 1984' was created by Phil de Vellis, a technician who worked for Blue State Digital, the firm that designed Obama's website, but it was released to the web without fanfare - or Obama's endorsement.
Less than two weeks after being posted on YouTube, the piece has been viewed several million times and become one of the most talked-about items in the political press. And while initial excitement that this was an inspired and spontaneous piece of citizen action was undermined by the unmasking of de Vellis's Obama connection, it remains proof of the political power that YouTube and social networking sites such as MySpace now offer.
As Washington Post media columnist Howard Kurtz noted last week: 'This ad's reach blows up any notion that candidates and mainstream media outlets can control the campaign dialogue. Especially online.'
Certainly, the ad's creator is under no illusion. 'The underlying point was that the old political machine no longer holds all the power,' de Vellis - who has been fired by Blue State Digital - told the Huffington Post website.
Techpresident.com, one of several web organisations tracking how candidates are using the internet, offers a weekly chart of viewers looking at candidates listed on YouTube's YouChoose '08, a new channel devoted to political video. Last week, Obama's views were up a substantial 1,800 per cent and Clinton's up 64 per cent.
The media giants have not been slow to notice the shift to the internet. With at least $1bn expected to be spent on TV political advertising over the next 18 months, media corporations are rushing to establish political sites.
Last week, Rupert Murdoch's MySpace launched MySpace Impact, a political site that will allow candidates to use the network's first 'viral' fund-raising tool. MySpace will also host a series of online political events through the 2008 elections. MySpace CEO Chris DeWolfe said he expected the site to play a 'powerful role'. With 65 million unique US visitors last month, the potential is large.
'Hillary 1984' has also illuminated the problem of anonymity on the web. It was generated from within the political machine - authorship seized on by Clinton's campaign managers. Howard Wolfson, Clinton's campaign spokesman, called on Obama to disavow the video. Obama refused, since his campaign had no knowledge of or hand in its creation.
'There are a lot of things happening here, and it's all about identity and trust and anonymity,' says Jeff Jarvis, author of watchdog site PrezVid.com. 'But the problem now is that attacks could come from anywhere.'