Press Releases Generic Information For Great Ideas

Dear Everyone;

I sent this last night and it still hasn't showed up so I'm trying it again and see if a miracle occurs and it gets posted on the Yahoo group server. Way too many missing postings to the Yahoo group server

Ron Getty
SF Libertarian

noon8window.pdf (36 Bytes)

Ron - Try posting your message via the webform if you
want your posts to show up immediately-

My friend who works at Yahoo claims most incoming
emails are spam which needs filtering, etc..

--- Ron Getty <tradergroupe@...> wrote:

Dear Everyone;

I sent this last night and it still hasn't showed up
so I'm trying it again and see if a miracle occurs
and it gets posted on the Yahoo group server. Way
too many missing postings to the Yahoo group server

Ron Getty
SF Libertarian

From: Ron Getty <tradergroupe@...>
To: Libertarian Yahoo Group
Sent: Sunday, July 9, 2006 9:11:44 PM
Subject: Press Releases Generic Information For
Great Ideas

Dear Everyone;

The attached word.doc has some general information
on doing press releases and it may provide an idea
or two of what to do when we are ready to release
the announcement letter on the police petition.

Please read it over and see what kind of ideas you
may have which we can do for the press release which
are generated by articles.

Also if any of you have any up to date contact lists
of journalists which we could do a broadcast e-mail
to please let us know.

For those of you who read directly from yahoo groups
which doesn't do attachments see the copy below for
the article.

Ron Getty
SF Libertarian


Stop Holding News Conferences —They’re Boring!

A reader wrote this week and asked:

"We are looking for some advice on when to send a
media notice to our contacts announcing a press
conference. A week prior to the press conference?
Two days? Or is it best to hit them a couple of

The Publicity Hound says:

Why do you think it's so difficult to lure the media
to news conferences? Here are five reasons:

• They're almost always boring. Sometimes, they
don't even result in news.

• If there's a nugget of news to be found, all
media walk away with the same story. They hate that.
Each media outlet wants its own story, or a
different angle on the same story.

• Reporters and photographers often have to battle
rush-hour traffic getting there.

• Photographers would much rather photograph
events with people, color and motion instead of a
bunch of talking heads behind microphones.

• Much of the same information the media can get
at a news conference can be emailed to them just as

The short answer: Skip the news conference and
instead think of several different angles to pitch
to different media outlets.

Or, instead of a news conference, sponsor a clever
event. Or think of a way to get the media involved
in your event. Several weeks ago, I was part of a
teleseminar panel sponsored by Bulldog Reporter. One
participant wanted ideas on how to pitch a news
conference announcing workshops in which students
would learn about nature and the environment. I
suggested that instead, they invite reporters to
join in one of the activities--building bat houses.

"Creative Alternatives to Boring News Conferences"
gives you dozens of ideas on how to steer clear of
these cliche events and, instead, create an exciting
event that will pull the media like a magnet. You'll
also learn the one time you SHOULD call a news will save your butt and it might
even save your job.

Please Stop Announcing Things

As the debate rages on about whether news releases
are less relevant than ever, the fact remains that
most Publicity Hounds still write them.
That's why you must do everything possible to make
your releases so compelling that they capture a
reporter's interest within five seconds.

Here's something you can do to make that happen. Try
to banish the following words from your news


Why? Because announcements are not news. The gist of
the announcement is news. Besides, an "announcement"
sounds so contrived and overused.

Let's say you want to publicize a fund-raiser that
your group will sponsor two months from now. Many
people would write the release saying "The 5-mile
run for multiple sclerosis was announced

That sentence immediately dates your release. It
makes it sound as though the news occurred yesterday
when, in fact, it won't happen for another two
months. The best news releases are those with
present tense or future tense leads. Like this:

"The Bay View Kiwanis Club will try to raise $20,000
for multiple sclerosis with a 5-mile run on October

You can't always eliminate those four words from
your releases. But I want you to pause every time
you are tempted to write them. Then ask yourself,
"Is there another word I can substitute?" or "If the
announcement isn't the news, what is?"

Don’t Write One-Size-Fits-All Press Releases

When you write a news release, do you write
different versions of the same release--emphasizing
different things in the first paragraph--depending
on what media outlet you're sending it to?

Smart Publicity Hounds do. They want every magazine
editor to read their releases and say, "Aha! This is
perfect for our audience!" Yet too few people bother
with different versions. They send the same old
one-size-fits-all vanilla release to everyone on
their media list, even though those media may be
very different.

What a mistake.

I was reminded of this last week when my friend Don
Crowther, who sells corporate gift baskets online,
told me he was subscribing to The Gift List, a
service that provides names and contact information
for more than 250 publications and broadcast outlets
that are planning special holiday gift sections or
features. Don thinks his gift baskets would be a
perfect fit in these sections. I agree.

But he was in quandary about how to write the news
release. His baskets include top-quality gourmet
chocolate, candy and coffees packed in a variety of

Shoppers who visit his website at will find a Whitewashed
Birdhouse for gardeners. Or the red Radio Flyer
Wagon for a favorite kid, or a kid at heart. The
antique lover on your gift list might love the
antique-looking sea trunk made of solid wood with
leather trimmed straps that snap closed. There's
even The Hidden Clock, an accent piece that serves a
practical purpose: as a clock and as an attractive
storage container. The embossed metal container sits
on curved legs. When you lift the lid, the clock
appears to hold the lid open.

I told Don he can take the easy way out with one
news release for everyone. "But don't expect much
response from the media," I said. "Editors don't
want to wade through a long list of gifts to see if
there's one that will fit the needs of their
audience, then rewrite the release."

If he really wants to impress editors, he should
send a release about the Whitewashed Birdhouse gift
basket, along with a photo, to gardening and bird
magazines. Send a news release highlighting the

=== message truncated ===

Dear David;

It's the erratic nature of the group servers some messages get posted and forwarded almost immediately some an hour later some never. Yet it is from my personal yahoo account to the group yahoo account and not to anyone else. So how yahoo gets that as classified as spam beats the heck outa me.

Ron Getty
SF Libertarian