After our mailer for the June election, I have a few takeaways to share and ideas for how our next mailer can be even better.
1. We mailed 2,678 postcards but received ~$0 revenue as a direct result (nothing evident).
2. Getting the postcards printed through Click2Mail was convenient, but it still isn't that cheap for what we get (still 41c/piece for a 4.5x6 postcard).
3. The amount of information we could fit into the postcard is very limited.
4. We did reach many libertarians who didn't know we are active-- anecdotally evidenced by at least a few people contacting me to say "I'm glad there is a Libertarian streak starting in San Francisco!" (d'oh!)
We spent about $1100 on 2,678 postcards-- 41c/piece. We can do better if we skip the middleman (Click2Mail) and do it ourselves. Here's what I'd like to do:
- I will use my own printer (I'll cover the cost of ink, not extravagant)
- We pay for paper + envelopes ($0.05 a piece)
- We send out as USPS Marketing Mail ($0.25 a piece)
I would like to include in each envelope:
1. A personalized letter explaining the mailer + how to connect with us (with the recipient's name-- shouldn't be too hard)
2. A 1/2 sheet with our ballot recommendations (there are not nearly as many this time!)
3. A membership/donation form (possibly even a pre-addressed envelope for them to mail it back?)
Here is my thinking:
- People are more likely to pay attention to an envelope that they open
- We get important voter info out + let people know we are active
- We (hopefully) see a membership bump. Getting a membership form into their hands is a big step.
All in all, I would estimate about $0.30 a piece cost to the party. If we mail to 2000 voters (filtering the returns out of our previous mailer) that's only $600. That's seems well worth it to me, especially if we get new memberships out of it!
Would appreciate any thoughts on this idea. I am still in the early stages of information gathering-- hoping to get some input from other counties-- but I would like to see this happen before the November mail-in voting begins-- so we would need to be ready to mail by October 1! I think it's doable, and I'm willing to put all this together (could use some help stuffing envelopes!) but doing some of the work ourselves will mean a significant savings and better bang for our buck.
Hope that's not too much to take in. I've got a bunch of other plans, so I'll try not to overload you all