Final Ad Stats [2 Attachments]

<*>[Attachment(s) from Matthew Murphy included below]

I’ve attached the final stats for our ad, both as a dashboard screenshot and in a more detailed CSV report. We drove just shy of 600 clicks to the recommendations via Facebook alone, and put the ad in front of 187,592 unique Facebook accounts.

If you have questions about the detailed line items, let me know.

For those who were wondering, Prop A did pass, but it was a relatively slim margin for such a widely-supported measure. Only 69% of voters voted YES on A, which is frankly a much slimmer margin than I expected. That compares with 80% voting YES on D, and 62 and 67 percent votes of opposition on B/C. So, to put it in perspective: we’ve made retiree benefits an issue about as contentious as building things in this city!

- Matt

<*>Attachment(s) from Matthew Murphy:

<*> 1 of 1 Photo(s)
  <*> Screen Shot 2013-11-06 at 3.17.17 AM.png

<*> 1 of 1 File(s)
  <*> Full Report, 2013-10-09 - 2013-11-06.csv