It is not about dumbing down on issues to the worker class - it's about honesty and integrity making up a persons character. Either you have them or you don't. It is not something you go and buy at the corner store at election time for when you campaign and then discard after the election. It is year round 24/7.
Voters include more than just the worker class. You have to have a very broad base of support from everyone - low born to high born and an appealing character full of honesty and integrity for all of them.