This seems like something we can use to develop our business plan?
Our product is superior to their product. It's a matter of adoption?
Maybe give me a call. It takes too long to examine this with type. Plus we need to get it into common jargon. Especially this: "They never really think about why. They know 'how', and become specialized to rent-seek off of that, but not 'why'."
With a better product we can "rent-seek" even more effectively?